Less than a weekly pastry
Choose how you start.
Free gets you the science. Plus gets you the AI craving coach, the weekly insight report, and the full 10-module curriculum.
Free
£0
Always free
Start the curriculum. Learn the science.
- First 3 educational modules
- Manual sugar logging vs WHO 25g target
- 30-day streak tracker
- 1 craving journal entry per day
- Personal streak calendar
Plus — monthly
£4.99
per month, cancel any time
The full 90-day quit programme.
- All 10 educational modules
- AI sugar estimation (describe a meal, get the grams)
- AI craving coach (unlimited)
- Glycemic load tracking
- Weekly AI insight report
- Streak grace handling
Best value
Plus — annual
£34.99
per year — saves £24.89 vs monthly
Same as Plus, better value.
- Everything in Plus
- Save 42% vs monthly billing
- Priority access to new modules
- Future: small accountability groups (3–5)
- Future: AI label scanner
Cancel any time. No data sold, ever. The first three modules of the science curriculum stay free for everyone — that part is not a freemium hook, it is a commitment.